The firm

Twenty-three years, one trade

Many software houses came to wine by accident, adapting a product built for something else. We did the opposite: since 2003 we have written software for this sector and no other.

The beginning

An estate asked us for something nobody was doing.

It began in Bordeaux, with websites for wine estates: modular offers, prototyped quickly, suited to houses that did not need a six-month project in order to exist online.

And then one day an estate asked us for something else. Not a website: a database. They wanted to keep the history of their en primeur tastings — who had come, what they had tasted, what they had said about it. Nobody offered that.

We wrote it. That was the first seed of OenoManager, and everything that followed comes from it: contacts, tastings, allocations, distribution. The CRM we sell today to seventy-four houses was born of one house's precise request.

The house that asked for that database is still a client.

The request came from Blandine Giambiasi, then project manager with Nicolas Thienpont.
Château Pavie Macquin, Saint-Émilion.

That is the only measure worth anything for business software: not the number of signatures, but the number of years.

The method

Our roadmap is not written in our offices.

What began with one request became a method. Once a year, we meet every estate — not to sell, not to train: to listen.

What could be better, what you had to handle another way, what would make next season easier. Those meetings do not end up in a report: they are the roadmap.

That is why OenoManager looks like this trade rather than like generic software. Distribution, wine tourism, promotional codes targeted by segment, the dated and signed document library — not one of those features came out of an internal meeting.

  • One annual meeting, per estate At your place, with the people who use the tool every day — not only with the people who signed.
  • Your ideas become releases A request made in March can be in the application before the harvest. The software is ours: nobody else decides.
  • What you ask for benefits the others An estate in Margaux solved a problem thirty others had without saying so. That is the advantage of a shared tool over a bespoke development.

What has not changed

We write for a trade, not for a market.

  • We own what we sell OenoManager and OenoResa are our own applications. Nobody else decides their roadmap, and nobody else can stop maintaining them on our behalf.
  • One sector only Wine and spirits, exclusively. That is what lets us know what an allocation is, what a release is, what a merchant and a broker are — without having it explained to us.
  • We stay A CRM is judged at ten years, not at signature. Most of our clients have been with us for more than ten years, and some since the beginning.

The team

Four people. You will know all of them.

It is a size we have chosen. When you call, you are not describing your set-up to someone discovering it — and nobody passes you to a department.

André Juillard

Co-founder — development

Thibault Vandorpe

Co-founder — product & client relations

Émilie Lagrave

Sales manager

Elouan Le Merle

Development

Today

In Libourne, a few kilometres from our clients.

Our offices have been in Libourne for five years, between Saint-Émilion and Pomerol. That is not a piece of marketing vanity: you do not understand an en primeur campaign by reading about it, you understand it by being there while it happens.

A stable team, software we write and maintain ourselves, and clients we support over time rather than at signature. When you call, you reach someone who knows your configuration.

At a glance

2003Cobalt founded, in Bordeaux
TradeOur own software, and bespoke development
SectorWine & spirits, exclusively
Our softwareOenoManager · OenoResa · OenoCMS
TodayLibourne, Gironde

74

houses supported

85

projects delivered — CRM systems, websites, shops, bespoke platforms

23

years in the same trade

Let's talk

Venez voir, c'est à côté.

Nous recevons volontiers à Libourne, et nous nous déplaçons plus volontiers encore. Une démonstration sur vos propres données vaut mieux qu'une présentation.

Demander une démonstration

Cobalt Informatique & Multimédia — Libourne. Éditeur de logiciels pour le vin depuis 2003.